Business owners get bombarded with all sorts of agencies trying to promote their specific type of marketing, (rebranding, email campaigns, social media, websites, advertising, Google ad words, search engine optimisation; etc, the list goes on). The reality is that a company needs the right combination of these that is appropriate for their situation.
We look at all aspects of marketing and find for the right combination for each client individually.
We are not trying to sell one specific tactic, but work to produce a successful overall marketing mix.
A proper marketing campaign will be much more successful than random advertising and is often no more expensive.
Marketing promotion is most effective when it uses a balanced combination of a variety of methods. The combination that works most effectively will vary from business to business, It is very unlikely that a single method will be successful for the business.
For the majority of businesses a continual regular drip feed of marketing activity is much more successful than one-off big hits.
The aim is to be in someone's mind when they have a need for the services.
Some prospective clients will be ready right now to buy, others may not have a need for a few months or even years.
The danger with one-off big efforts is that the company will be forgotten in 6 months time when the prospect has a need for the services. With continual activity the company is much more likely to visible to a prospect at the right time.
This spread of efforts also enables the company to deal with each enquiry in a professional manner, rather than being overloaded as a result of a single large marketing programme.
A second key aspect is a spread of appropriate tactics. All successful companies (large or small) use a range of tactics since different people (potential customers) gain their information in different ways. For example, some people use reference material, some internet searches, some printed publications; and many use a combination of several different sources. In addition, people seeing the company name and expertise in different areas strengthens the overall impact of the messages.
The task is to find the right combination that works for the company.
Marketing tactics we can undertake and / or manage for you include: